WHY? Steel


After many years as professional rider, the first bike I bought (at full price, this is not a sponsored ad;)) was my first steel bike, a gorgeous Speedvagen. From the first ride I have not looked back. I am a convert. Steel is real, and I am a big believer that more people should be on this material. I am not going to preach that it is the only material that should exist because I do believe there is a place for carbon and titanium, but I like steel and I want to show the world what it’s capable of.

What is it about steel? The ride quality, it's strength and resilience? Or is it the passion of the builder who measures each tube to minute tolerances to your specific geometry? Of course we know the answer is all of the above, but it's also more than that–there is an emotional connection we have with a custom built bike, one that is built exactly for you, from the tubing selected for your riding style to the colours that are just how you like them. There is also something about that feeling when the price you pay for a product truly reflects itself in the value of the final product.

I like my watches and did pay quite a lot for my favourite Panerai, however the reason is not to have a bit of bling on my wrist but instead to pay for a product that in its essence was built to withstand the punishing demand of the Italian Navy. The value, for me, is a watch I know I can wear every day and not worry if it can keep up; it will not break or in the slim chance it does it can be repaired. Steel bikes are made to be ridden. Though beautiful and polished, underneath is the heart of a wild horse just wanting to go at a full gallop all day, day after day, and this is the value of a steel bike–its ability to be ridden hard every day for many years. You can repair it, repaint it... but the heart of the bike will remain the same.  


As the steel movement is growing, we are seeing talented and new forward-thinking builders popping up all the time, building equally beautiful and purposeful steel bikes. That is also why the steel resonates with me: they are the little guy, the craftsmen, dedicating endless hours to perfecting a timeless way of crafting bikes that has mostly long gone. They are some of the few that continue to raise the torch against mass production. They still believe in something more; I still believe in something more.

More than half our rental fleet is now steel so you can have the opportunity to try it for yourself. If you don’t like it no hard feelings, and if you do like it we can introduce you to some incredible friends to help you build your very own.


- Christian